About Us

Our Story: From Our Family to Yours

At Edda, our story isn’t just about toys—it’s about family, passion, and the everyday hustle of making something meaningful. It’s about the late nights and the early mornings, the triumphs and the challenges, and the love we put into every single toy that lands on our shelves.

It all started with a simple dream: to build a place where families could find toys that were more than just playthings, but tools for creating memories, sparking joy, and growing together. What began as a small family venture in 2024, with just a handful of toys and a lot of heart, has grown into the beloved store we are today. But let’s be honest, it wasn’t always easy.

The early days were tough. We spent long hours sourcing the best toys, often driving hours to find the right ones, balancing a growing family and a growing business. There were days we doubted ourselves, but each time we saw the joy on a child’s face or heard a parent’s words of appreciation, we knew we were on the right path. Every challenge we faced just made us more determined to keep going.

Today, we’re proud to say that our store is a reflection of our family’s dedication and hard work. We’ve carefully chosen each toy with the same love and attention we would give our own children. We want every product on our shelves to feel like it’s been handpicked for your family, just as it would for ours.

But it’s not just about the toys. It’s about the community we’ve built. The friendly faces you see when you walk through our doors, the smiles, the stories, and the bond we’ve formed with every customer—these are the things that keep us going day after day. We don’t just see you as customers; we see you as an extension of our family. And that means everything to us.

At Edda we put our hearts into every toy, every interaction, and every decision we make. Because we’re not just a store—we’re a family, dedicated to making childhood a little brighter and a lot more magical, one toy at a time.